What sort of innovations do you put on par with the creation of the internet? The microwave? The airplane? The mp3 player? Sliced bread?
Well, BMW is equating the advent of the world wide web with the mass production of the all-electric vehicle, and the company is driving its point home with a very humorous and poignant commercial featuring "What is internet, anyway?!" superstars Katie Couric and Bryant Gumbel. This is the TV journalists' first appearance in a commercial, and we think they do a great job at driving home the key comedic points BMW was trying to make -- that the electric powertrain of the BMW i3 is a pretty big deal.
Watch this loveable duo wrap their heads around the atypical idea of a low-emission, high-performing EV:
Have more questions about the BMW i3, such as how you can fit an EV into your current lifestyle or what sort of BMW parts go into this green-driving vehicle? We can talk you through all of that and more, here at BMW of Des Moines in Urbandale, IA.